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Gossip is negative and unproductive behavior. Healthy humans gracefully "walk away" from gossip and never pass it on. The secret is to rise above gossip by showing disinterest. Sell your company and your personal strengths rather than rumor mongering about the competition.
Some of my hostages knew it all and insisted on sharing their "knowledge," mostly when it was not requested. This aberrant behavior can be the kiss of death for a print salesperson. If salespeople dispense unneeded advice or insist on sharing irrelevant knowledge, buyers view them as boors. Nobody wants to spend much time hanging around boors.
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