Kodi Collective (LSC Communications-MCL) Launches 'The Collective Exchange' with Tips on Marketing
Kodi Collective has announced the launch of its knowledge-sharing platform, “The Collective Exchange”. This digital publication features insider information and how-to articles designed to guide marketers through the maze of complex marketing execution processes.
“The world of marketing is changing so rapidly, it’s hard for brand managers and marketing generalists to keep up,” said James Richards, President and CEO of Kodi Collective. “The experts at Kodi Collective have a wealth of knowledge to share and that’s exactly what we intend to do with The Collective Exchange.”
Customers looking to explore new marketing channels or optimize their existing programs can turn to the team that’s “been there, done that” across a broad spectrum of marketing deliverables. The Collective Exchange will feature content to help readers navigate everything from the complexities of print production to the intricacies of e-commerce image management.
“The Kodi Collective team has a deep understanding of the evolving needs of marketers – especially those needing to do more with less,” said Genevieve Baziw, Kodi Collective’s Marketing Communications Manager, and the creator of The Collective Exchange. “Each time I’ve met with one of our in-house experts, I was blown away by their ability to break down complex topics and give it to me straight. I knew my fellow marketers could benefit from this insider knowledge.”
“Talking to our team is like opening an encyclopedia of knowledge, tips and tricks. All of our experts love what they do, and they are completely dedicated to helping customers make well-informed decisions,” Richards added. “The Collective Exchange is a reflection of that.”
Feature articles include topics like Retargeted Direct Mail: The Secret Weapon for Inspiring Customer and Dominating Sales, Top Trends in Catalog Printing to Improve Customer Engagement and So, You’re Going to a Trade Show? How to Plan for Maximum Impact and Minimum Cost. Quick to get to the heart of the matter, each article is less than a five-minute read and many include real-world examples of how other marketers have applied the learnings discussed.
The Collective Exchange can be accessed here.
The preceding press release was provided by a company unaffiliated with Printing Impressions. The views expressed within do not directly reflect the thoughts or opinions of the staff of Printing Impressions.
