K&H--Banking on It
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Personalizing for Success
"There is a perception that personalization is just printing a person's name on a letter, but so much more is possible," contends Ackley. "We're able to flow disclosure statements in various sequences and include account numbers and terms of use for every member of a household. By adding color, we're increasing the value of the document for both InterWest and its customers."
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- People:
- Jay Ackley
- Sandberg
- Places:
- Everett
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