K&H--Banking on It
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"We've had major success with this campaign, retaining the vast majority of customers through this brand change," concludes Sandberg. "We expect the same results when the subsidiaries change to the InterWest name next year. Acquisitions and rebranding can be uncomfortable for people, and anything we can do to make it easier on our customers will be better for us in the end. A high-quality, full color, personalized document in their hands strengthens our relationships and provides us room to grow in the future."
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- People:
- Jay Ackley
- Sandberg
- Places:
- Everett
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