K&H--Banking on It
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Because customer account information changes frequently, turnaround time is a vital factor to the project. "In order for this campaign to be effective, the booklets must be current," adds Sandberg. "After the database and booklet format are worked out, K&H is able to print these booklets digitally in less than a week. Customers need information on the accounts they have today. When they get it from InterWest in a colorful printed document, customers develop confidence in the InterWest name."
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- People:
- Jay Ackley
- Sandberg
- Places:
- Everett
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