K&H--Banking on It
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The rebranding campaign has been a success for InterWest. Using the personalized strategy, InterWest has rebranded accounts and services for the customers of the subsidiary banks it acquired. InterWest has already sent out 30,000 booklets and plans to utilize K&H's digital technology for a larger rebranding campaign that will entail printing 80,000 booklets next year.
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- People:
- Jay Ackley
- Sandberg
- Places:
- Everett
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