K&H--Banking on It
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"Digital color printing has turned our data into a useful communication and marketing tool. By linking printed material to our database, we've created an individual narrative of each customer's account history with their bank," says Sandberg. "Financial information is highly sensitive. With a color document and a truly personalized message, a customer sees that InterWest is using that information carefully and in a way that is useful to them."
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- People:
- Jay Ackley
- Sandberg
- Places:
- Everett
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