K/P Corp.--Achieving Purpose And Profit
Once a collection of companies with individual identities, K/P has developed a core set of values that has helped to augment its perception as a single-source solution rather than a set of singular specialties. K/P was born out of a goal "to create an organization that offers people a chance to do something worth doing and be something worth being," according to Rick Scott, president of the Northwest/Utah region. "To reach that goal, all K/P employees are expected to practice the core values of honesty, responsibility and love. It is our desire that business decisions are being made close to the customer and not at headquarters."
The single-source approach was a result of K/P doing its homework and understanding the customer's desire to bundle its needs. Printing and mailing now walk hand-in-hand, and many customers are integrating printing, mailing and fulfillment into one program. Recognizing those needs and responding in kind has enabled K/P to carve out its role in the marketplace.
Role carving can be a pricey proposition, but K/P isn't bashful about writing checks. A sampling of the additions:
- A $2.5 million investment was required to expand and upgrade the Salt Lake City locale, including a six-color Heidelberg Speedmaster CD press, with digital proofing and platemaking equipment slated for installation in the near future. The company is leasing 25,000 square feet one mile away from the plant to house its new fulfillment operation.
- K/P staked its flag in the east with a 14,400-square-foot facility in Atlanta. A $160,000 investment, it provides mailing, fulfillment and in-bound telemarketing services.
- The Salem, OR, plant received an infusion of $175,000 in new equipment and automation for its new mailing and fulfillment capabilities. This expansion, including 15,000 square feet of space, is a direct result of the influx of Internet-based companies looking to bolster distribution methods, including such new clients as EltonJohn.com and BandMerchandise.com.