Institute for Media Convergence formed by Veteran Industry Executives
“Publishing is only one of the disciplines that has been and will continue to be affected by the convergence of media sources and technology. There is a clear need to lead the pack and provide an international scope to support this convergence,” says Favat, IFMC senior director.
The Institute for Media Convergence (IFMC) will measure the impact of this newly defined discipline and will be the authoritative and trusted resource for professionals seeking more efficient media integration and utilization. The IFMC is dedicated to the growth of Media Convergence in all segments, channels and verticals; supports the development of measurement tools that will provide the proof and ROI that is necessary in all phases of development and business practices; assists our targeted membership in capitalizing on and prospering from the approaching Media Convergence tidal wave.