Institute for Media Convergence formed by Veteran Industry Executives
The Institute for Media Convergence (IFMC) will provide the needed link, the glue to solidify education, print, publishing, marketing, advertising, business, technology and industry to a focused force in full understanding and acceptance of the dynamic changes that are on the immediate media horizon. Key to the IFMC’s corporate passion will be simple but defined core objectives; to Evaluate and Examine the impact of media convergence on and for our members, and to Distribute and Teach the benefits and impact of this newly defined field of Media Convergence. “As an experienced marketing executive I have seen the process of Media Convergence in real time and there is an obvious need to define, support and measure this new sector,” says Kubis, IFMC Chief Media Convergence Evangelist.
The Institute for Media Convergence (IFMC) will be the defining information nexus, activating a partnership between all current (offline - online) and future media (augmented reality, RFID, geo tracking, Cloud Computing, Nanotechnology). The IFMC will be an online, global clearinghouse designed to evaluate and recommend standards and practices; provide critical research on Media Convergence and its impact; and be the resource for professionals seeking more efficient media utilization.
“Publishing is only one of the disciplines that has been and will continue to be affected by the convergence of media sources and technology. There is a clear need to lead the pack and provide an international scope to support this convergence,” says Favat, IFMC senior director.
The Institute for Media Convergence (IFMC) will measure the impact of this newly defined discipline and will be the authoritative and trusted resource for professionals seeking more efficient media integration and utilization. The IFMC is dedicated to the growth of Media Convergence in all segments, channels and verticals; supports the development of measurement tools that will provide the proof and ROI that is necessary in all phases of development and business practices; assists our targeted membership in capitalizing on and prospering from the approaching Media Convergence tidal wave.