Institute for Media Convergence formed by Veteran Industry Executives
“With the formation of the Institute we and our members will look beyond the current post digital age and to those native to digital technology beyond the current horizons. The Institute will be the cradle of this new growth across multiple traditional media and emerging technologies disciplines including gaming and cloud based distribution techniques,” says Kubis.
The Institute for Media Convergence (IFMC) is inviting select individuals from diverse industries to become Advisory Board members and will be offering select corporate Founding Memberships as well as other levels of general membership in the coming weeks. An annual interactive event is being formulated and planned for the spring of 2011, which will include a full slate of seminars, webinars and educational discussions.
About Thaddeus B. Kubis, IFMC Chief Media Convergence Evangelist
Thad has developed NAK Integrated Marketing Inc., into an internationally known, innovative, integrated marketing resource. Addressing the highly sophisticated B2B and B2C customer, Thad is an acknowledged expert in converting analog marketing efforts into a highly effective, lower cost/higher profit digital (print and online) based programs. Thad has been at the forefront, turning emerging marketing technologies into sales and profit generating tools, often linking offline and online technologies into a seamless and powerful print based marketing initiative. Utilizing the latest personalization technologies, including QR codes, SMS, cross media marketing strategies and augmented reality, NAK has expanded the profits for a broad spectrum of national and international firms. An experienced speaker and presenter, Thad has prepared and presented a series of sponsored clinics titled Printing for Creative’s, and Engaging YOUR Customer; Linking Offline Media to Online Media, and has extensive service supporting printers in entering the new integrated marketplace.
About John S. Favat, IFMC Senior Director
John has been on the B2B publishing side of the printing & publishing industries most of his life, either through his family’s involvement in print publishing or through professional positions held within several industry segments. Following a 15-year hotel management career, John came back to print publishing as the Sales Manager for American Printer magazine. Two years later John was named Publisher of American Printer and Graphics Arts Product News magazines. After guiding the American Printer group through the development of AmericanPrinter.com, launching Prepress LINKS magazine, as well as managing double digit annual growth over his tenure, he left the employment of American Printer’s parent company founding Binding, Finishing & Distribution magazine and BFDonline.com.