HP Expands Portfolio of Sign and Display Printing Solutions at FESPA
Advanced features such as an onboard camera, an HP Embedded Web Server and a solid media feed system help ensure consistent results and worry-free operation. An easy-to-install White Ink Upgrade Kit also is available for the HP Scitex FB700 Printer for specialty applications, such as printing on glass or other substrates for retail window displays, creating two-sided or backlit prints, and printing on corrugated substrates for packaging applications.
With the addition of the HP Scitex FB700 Printer to its robust portfolio, HP is leading the market transition from solvent-based printers to UV-curable technologies, providing profitable new growth opportunities to customers through increased productivity and new applications, such as polyethylene billboards and high-quality backlit displays. According to analyst firm I.T. Strategies,(4) UV inkjet printer unit sales are forecast to increase 9 percent by 2014, while also opening high-volume application markets to UV solutions at the expense of solvent inkjet and screen printing.
HP’s latex solutions also are accelerating the conversion from solvent and eco-solvent technologies by offering more consistent image quality while delivering comparable performance in terms of productivity, size, durability and media choices. By supporting a broader range of applications, latex-based printers offer PSPs more versatility and also help reduce the environmental impact of printing. HP’s latex-based solutions have gained tremendous market acceptance since their introduction. The company has shipped more than 2,500 printing systems, which customers have used to produce more than 5 million square meters of materials.(5)
“Latex printing technology from HP is coming to be seen as a near universal chemistry with a favorable environmental impact both for users and in the print workplace,” said Mark Hanley, president, I.T. Strategies. “Solvent markets in particular have been placed on the defensive since early this year by HP’s initiative.”
HP’s solutions showcase at FESPA in stand 120, hall B2, also features recently announced printers and solutions contributing to the market shift from solvent-based printers to UV-curable and latex technologies, including: