Farquharson/Tedesco on Business Development: Dating and Love Advice
T.J.: I'm nervous.
Bill: Can't we go back to just giving sales advice?
T.J.: I thought we were.
You're now in a committed relationship. She relies on you and you on her. It's a two-way street.
But it's also the real world. You've watched some of your friends get divorced, often due to some type of inattention. Divorce is ugly and something that you want to avoid at all costs. She knows it and feels the same way.
Time passes. She's growing and the relationship needs to grow along side her. It's important that you figure out how to spice up things so life doesn't get stale. You need to try new things. The new things don't always work out, but that doesn't matter. What's important is that you try.
T.J.: There are no such things as problems, only challenges.
Bill: Please skip the consultant speak.
T.J.: I can't.
Bill: Me neither.
Bumps in the Road…
With every relationship comes inevitable challenges. The significant ones must be successfully addressed or things will not last. End of story.
Bill: Do you believe in fairy tales?
Bill: Me neither. Tough love for Valentine's Day, don't you think?
T.J.: Tough love is better than no love.
And They Lived Happily Ever After…
Fairy tales don't exist. Business relationships need care, attention, excitement, growth, and lots, tons and boatloads of mega-hard work. Shortcuts are a sure path to dateless nights. Inattention is a killer.
Get going. Stop gawking at that perfect prospect and start doing something about winning her business. PI
About the Columnists
T.J. Tedesco is a sales growth, marketing and business strategy consultant serving graphic arts companies since 1996. He wrote "Win Top-of-Mind Positioning" and eight other books. Contact Tedesco at (301) 404-2244 or firstname.lastname@example.org. Bill Farquharson is a vice president at NAPL. He can help drive your sales. Contact Farquharson at (781) 934-7036 or email@example.com
Bill Farquharson is a sales trainer for the graphic arts. Email him at Bill@AspireFor.com or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault are available at BillFarquharson.com.