(Astute readers should recognize the tried and true AIDA buying stages: Awareness, Interest, Desire, Action)
Bill: At least we're done with gawking.
T.J.: It made me uncomfortable.
Bill: Now we're finally doing something.
T.J.: Doing is good. Gawking isn't.
On the First Date…
She said yes, and now you're on your first date. You're both probably a little nervous. It all might go smoothly, but it might not. Maybe the car wouldn't start. Maybe the restaurant lost your reservation. It's all in how you respond.
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.