Valentine's Day is to gawking, dating and love what selling is to prospecting, closing and going from customer to client. So, let's don the Love Guru apparel and dispense some advice.
But first, we need to clarify something. For the rest of this column, we're going to talk about loving "her." For those of you who need it spelled out, her = prospect or customer. Yeah, we know half of you in reader-land would prefer we write about "him," but for a couple of dudes like us, that would be kind of awkward; not that there's anything wrong with it!
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.