3. Winners will be determined by the total number of "new accounts," as defined above, opened during the 12-month contest period. A "new account" is a customer that is not doing business with your printing company. You get one point for each new account. You will receive two points for every "resurrected new account," which is an account that has not purchased printing within two years of the contest start date of November 1, 2001. Finally, you will receive three points for every "lost account" that you resurrect as a new account. A lost account is one that fired your company because of poor quality or service. Obviously, we are relying on the integrity of your sales manager, owner or CEO to tabulate correctly qualifying "new accounts" and the appropriate number of points for each account.