GRAPH EXPO® Gives Creative Pros and Marketers Big Ideas for Profitable Print and Personalized Communications
RESTON, VA—08/09/07—Marketing communications is all about connections, and there’s no better place for marketing and graphic communications professionals to see and learn how to connect with clients and prospects than GRAPH EXPO, the largest, most comprehensive trade show for prepress, printing, finishing, mailing and fulfillment, package printing, converting, wide format and digital technologies in the Americas.
GRAPH EXPO, set to take place in Chicago’s McCormick Place South, September 9-12, 2007, will offer a close look at the latest marketing techniques to utilize digital printing, variable data printing, workflow software and more, through a full schedule of seminars and presentations and in technology demonstrations throughout the mammoth 460,984 net sq. ft. exhibit space.
This year’s educational program and exposition looks beyond traditional print production to include fresh approaches for providing marketing and creative services pros with a broader range of opportunities and resources. As a result, the event includes a variety of seminars on digital design and print, hands-on computer labs featuring the latest software solutions for creative professionals, a brand new Print Buyers Conference, and a special Customer & Marketing Communications Day featuring best practices and live demonstrations of value-added applications especially focused on direct mail and trans- promo applications.
“Our goal in creating this year’s program is to offer real take-home value that attendees can put to use as soon as they return to the office. We help them maximize their stay in Chicago by providing opportunities to participate in a broad range of educational seminars, attend a Print Buyers Conference, and interact with printers and exhibitors on the show floor,” said Ralph Nappi, GASC® President.
“Through methods enabling personalization and customization, creatives will find more efficient ways to deliver personalized content, and marketing services professionals will achieve more accountability by ‘delivering the numbers,’ managing costs, and increasing the efficiency of their marketing campaigns,” added Nappi.