Ralph Nappi

Mark Michelson is the Editor-in-Chief of Printing ImpressionsServing in this role since 1985, Michelson is an award-winning journalist and member of several industry honor societies. Reader feedback is always encouraged. Email mmichelson@napco.com

This year's EXECUTIVE OUTLOOK Conference is set to explore "The Essential Element for Focused Growth" theme with a solid lineup of topics and speakers. The half-day event will be held on Sunday, Sept. 13, 2015, immediately preceding the opening of GRAPH EXPO 15 and co-located CPP EXPO at McCormick Place South in Chicago.

Mark Michelson, Printing Impressions—"Do We Need Graph Expo Every Year?" That was the provocative question addressed in a commentary, and official response from GASC, earlier this week. It's a timely topic, especially given the current state of the U.S. economy and the printing industry. In conversations with several industry vendors that annually exhibit at Graph Expo and, once every four years, at PRINT, they are openly questioning how to get the most payback from their shrinking marketing and sales budgets.

Which exhibits, technologies and products will be “musts” for visitors to see at this September’s PRINT 09 in Chicago? And how can exhibitors make themselves stand out among the more than 600 company displays filling more than 600,000 net square feet of exhibit space?

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