GRAPH EXPO 2011 Executive Outlook Conference Reveals Critical Technologies
Morph into a Marketing Services Provider. However, before attempting to make this move, be sure to understand what it entails. To become a Marketing Services Provider, the changing company must have the knowledge, resources, inclination, drive, the right personnel, and a detailed plan. The addition of a few products does not make a printer a Marketing Services Provider-it requires a conversion from being print-centric to becoming full marketing-centric without prime allegiance to any specific media.
4. Cross-Platform and Multimedia/Multi Product Capability
Offering a wider range of products can provide a traditional printer with new opportunities. In today's marketplace, it has become impossible to reach any specific audience with a single media. Being able to offer media versatility provides opportunity with a caveat-to expand media offerings requires knowledge, resources, inclination, drive and a detailed plan similar to that of a Marketing Services Provider. Today's multimedia opportunity may become tomorrow's expectation in as soon as five years.
5. Vertical Specialization
Specializing in a limited number of customer (not printing process) vertical markets can provide printer opportunities, if the specialization requires a combination of customer market knowledge and specialized production capability to produce unique products for the selected end market.
"As our industry knows too well, the challenges facing printers run the gamut, from a recovering economy to a decreasing emphasis on print due to e-competition, environmental concerns and more," said Bill Lamparter, Chair of the MUST SEE 'EMS program, and President of PrintCom Consulting Group. "In large part, how successfully a graphic communications service provider fares in this changing era of print will depend upon how, and how well, they implement and integrate technology across their operations."
In addition to the MUST SEE 'EMS program and the EXECUTIVE OUTLOOK Conference, GRAPH EXPO 2011 will offer the latest graphic communications technologies, equipment running live on the show floor, and education on the most in-demand products and profit-making opportunities in graphic communications.