GRAPH EXPO 2011 Executive Outlook Conference Reveals Critical Technologies
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Morph into a Marketing Services Provider. However, before attempting to make this move, be sure to understand what it entails. To become a Marketing Services Provider, the changing company must have the knowledge, resources, inclination, drive, the right personnel, and a detailed plan. The addition of a few products does not make a printer a Marketing Services Provider-it requires a conversion from being print-centric to becoming full marketing-centric without prime allegiance to any specific media.
4. Cross-Platform and Multimedia/Multi Product Capability
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