GRAPH EXPO 2011 Executive Outlook Conference Reveals Critical Technologies
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Offering a wider range of products can provide a traditional printer with new opportunities. In today's marketplace, it has become impossible to reach any specific audience with a single media. Being able to offer media versatility provides opportunity with a caveat-to expand media offerings requires knowledge, resources, inclination, drive and a detailed plan similar to that of a Marketing Services Provider. Today's multimedia opportunity may become tomorrow's expectation in as soon as five years.
5. Vertical Specialization
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