Football-Themed Interactive Acquisition Campaign: 60-Second Fold of the Week
Here's one of the BEST direct mail ideas we've seen in a while – it's a football-themed, interactive credit card campaign for Barclays Bank. This folded self-mailer features creative structural design and efficient production by JohnsByrne of Niles, Ill.
The targeted acquisition campaign focuses on football fans by sending them a self-mailer featuring their favorite team ... plus a surprise pop-up element and a tear-off keepsake "for the win"! Trish will take this creative format apart and show you how it's done.
How was the Football-Themed Interactive Acquisition Campaign produced?
Folding Style: Modified T-Cross
Production: JohnsByrne / Niles, Ill.
Client: Barclays Bank
Size: Folded: 8.25x5.5˝; Flat: 26x11˝
Paper: 12-pt C2S
Printing: Printed sheetfed offset 4/4 + gloss aqueous. 50,000 qty.
Finishing: Diecut, score, perf, machine fold and glue, tab.
Budget Rating: Moderate
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.
