Fold of the Week: Short Trim Image Tricks That Wow
Hi! I’ve got a fun, simple idea for you today. I’m a huge fan of impactful-but-easy marketing solutions, and this is a good one, for sure.
Here’s what’s great about this week’s big idea:
- The technique involves the use of a single short trim panel and color imagery. It’s about as inexpensive as a print marketing idea can get. Yay!
- You'll see four design concepts — each with a different, inspired approach.
This is an easy one to work into your existing marketing projects. Have fun with it! Thanks for watching — I appreciate you.
How were these brochures produced?
Folding Style: Basic 4-Pager / Tri-Fold
Sample #1: Best Buy
Sample #2: Sony Electronics Inc.
Sample #3: Land Rover USA with SPC
Sample #4: Verizon
Finishing: Score, Machine Fold
Budget Rating: Low
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.
