Fold of the Week: Pennant Mailer Idea
I feel like I’ve been on a roll with exciting fundraising ideas recently, so, here’s another one. It’s a brilliant and nostalgic self-mailer that I think you’re going to love.
Here’s what’s great about it:
- Clever use of format, with a roll fold that tapers to become a realistic-looking pennant keepsake.
- They created a print + digital campaign with digital and analog options for response, given the wide range of ages across active donors in the audience.
For a variation on this format, take a trip back to 2009 and FOW Episode 4. I can’t believe I’m sending you there – it's embarrassing, but it's a mind-bending twist on today's big idea (please bear in mind that self-mailing requirements have changed since 2009).
How was this mailer produced?
Folding Styles: Roll Fold
Client: KU Endowment
Design: Jennifer Walker (design), Sarah Meiers (art direction)
Printer: Modern Litho Kansas City
Paper: Invercote 80 lb Cover
Print Production: Printed 4/4. Qty. 25,000.
Finishing: Die-cut/Score/Micro-perf, Tip-in Envelope, Hand Fold
Budget Rating: Low - Moderate
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.
