Fold of the Week: Not Your Average Shaped Panels
Hi! I’m back with a cool concept for you this week. We’re looking specifically at the Rectangular Cross Fold with creative die cut panels, but you can consider this approach on any format—specialty or otherwise.
Here’s what’s great about this concept:
- When you’re already die-cutting unique formats like a Cross Fold, consider adding additional die-cut designs to customize a specialty format.
- All four samples are the exact same folded size – 9" x 6." So, you can really see how the same format in the same size can be completely transformed.
I love comparing different creative approaches to the same format. It’s really an eye-opener! Thanks for watching — I appreciate you.
How were these brochures produced?
Folding Style: Rectangular Cross Fold
Sample #1: Erickson Senior Living design team
Sample #2: Jen Kozak with HBP for Tiny Jewel Box
Sample #3: PLAY Creative for Legacy Retirement Communities
Sample #4: Slate Group for Arkansas Tech University
Finishing: Score, Die-Cut, Fold
Budget Rating: Moderate
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.
