Fold of the Week: Naturally Engaging Fundraising Package
Today, I’ve got an award-winning fundraising package to share with you, and I think you’ll find their approach really inspiring.
Here’s what’s great about this week’s big idea:
- An earthy, tactile feel with kraft paper, original woodcut illustrations from a local artist, and a limited color palette really communicates the concept and connects with the audience.
- The simple addition of a pocket on this classic Closed Gate Fold format turns it into a highly functional fundraising package, and a format that could be used for loyalty packages, direct mail, higher-ed, financial, and real estate verticals.
This piece made such an impression, it received a Best in Show and a Gold Award from the Ad Club of Western Massachusetts. Watch the episode, and you won't wonder why.
How was this package produced?
Folding Style: Closed Gate with Pocket
Client: Buttonwood Park Zoological Society
Design: Deb Walsh, TSM Design
Print Production: Millennium Press
Paper: 108 lb Glama Kraft Text in Brown/Gray
Size: Folded: 6.5 x 11.5"; Flat: 26 x 15.5"
Printing: Black, White, 1PMS (two passes)
Finishing: Die-Cut/Score, Glue, Fold, Hand Assemble
Budget Rating: Low – Moderate
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.
