Fold of the Week: Low-Key Awesomeness Fundraising
Well, it’s my 600th episode (yay!), and every time I hit a milestone, I put a lot of pressure on myself to find something extra special to celebrate the occasion—and this 600th fold actually fell into my lap.
What makes it so great:
- What really makes this marketing package stand out is the attention to detail across every category of design and production.
- I also really like that it’s an exercise in restraint—not splashy and in-your-face. There’s a quiet confidence and quality in this piece. They spent exactly where they needed to—no more, no less.
Thanks for celebrating the 600th episode with me. I appreciate you! I also want to thank all of my sponsors who support the show—if you’ve never checked them out, please give them a look.
Thanks for watching and subscribing. Cheers to 600 amazing folds in 12 years!
How was this fundraising packet produced?
Folding Styles: Custom Tri-Folds and Roll Fold
Design: Ken Logsdon
Client: Hill City Church
Production Team: Copywriter, Todd Lepley; Project Manager Angellia Shaner; Consolidated Graphics/Raff Printing, Printer; The Letterpress Shop, Bindery/Foil Stamping
Paper: 110 lb Cougar White Smooth Cover
Production: Printed 4/4 with Rich Black (20/20/20/100) and Flood Satin Aqueous Coating. Qty. 250
Finishing: Die-cut/Score, Foil Stamp, Hand Tape and Assemble
Budget Rating: Moderate
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.