Fold of the Week: Design on the Diagonal
Hi! I bet you need a little break by now, so let's take a couple of minutes to explore the Diagonal Wrap. It’s a super creative carrier format that doesn’t involve die-cutting.
Here’s what’s great about this specialty fold:
- The Diagonal Wrap is artful and eye catching in its design, and yet it’s just a rectangular sheet with angled scores.
- One of the benefits of this wrap format is that you end up with a poster-sized spread that is great for a full bleed image or large message as a focal point.
If you’d like to see two self-mailing angled designs, take a look at episode 586. And if you’re ready to start playing with this format, download a free template of a diagonal wrap variation here. Thanks for watching — I appreciate you.
How were these samples produced?
Folding Style: Diagonal Wrap
Sample #1: Magentur
Sample #2: Design: Frederick Yocum / The Standard Group for AIGA Central PA
Sample #3: Visual Media Alliance
Finishing: Score, Insert, Hand Fold
Budget Rating: Low - Moderate
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.
