Expo Bound: Advancement, Immersion, and Connection
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Willa Henderson
Name: Willa Henderson
Title: Head of Graphics Department
Company: Rock Steady Productions
Pretend this is an elevator pitch. Tell me a little bit about your company?
Rock Steady is a full-service design and fabrication company based in Long Beach California. If you can imagine it we can do it. When it comes to graphics, we take pride in the process. With our extensive knowledge of color matching, specialty substrates, and concept alignment we bring brands to life. Our method guarantees a lasting impact from retail floors to tradeshow walls.
What motivates you to attend this year’s PRINTING United Expo?
We are looking to advance our capabilities. I want to immerse myself in the innovations of the print world and to connect face-to-face with experts to elevate production.
If you’re a first-time attendee, what are you hoping to learn. If you’re returning, what brings you back?
This will be my first time attending the Expo. I hope to discover new technologies and learn skills to apply to the current workflow. I look forward to meeting new people and learning about what motivates them in their business.
Which products, brands, or services are you most looking forward to seeing this year?
I am a huge fan of 3M products and I am excited to visit their booth to chat. We work closely with Grimco and I will be looking out for them as well. Avery Dennison’s team did a wonderful wrap Demo at a Grimco Open house that I attended and I look forward to seeing what they have to offer. As for machines, I will be definitely visiting the HP booth as I would like to learn about the newer printers available.
How do you plan to maximize your time at the Expo?
I love to learn new things and attending the Expo is a great opportunity to do so. I plan on asking a lot of questions and bringing a pen and paper.
How do you think attending the Expo will impact your business or career?
At the very least I will be taking home a great sense of community. Connecting in person with my peers in the industry is something I am very excited for. There is so much the Expo has to offer when it comes to education. The knowledge I get to take home and share with my team is something I will not take for granted.
For information, and to register for the 2026 PRINTING United Expo (September 23-25 in Las Vegas) visit printingunited.com.
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Dan Marx, Content Director for Wide-Format Impressions, holds extensive knowledge of the graphic communications industry, resulting from his more than three decades working closely with business owners, equipment and materials developers, and thought leaders.
