drupacube – a Program Tailored To Print Buyers
The chief attraction of the drupacube is its location off the actual fairgrounds but in their immediate vicinity – that is, in front of the Congress Center South, on the banks of the Rhine. The site of the drupacube sets it apart, making it clear that it serves as a separate access point to the trade fair for a specific target group. Integrated into the regular trade fair activity, it would have become another way station instead of a portal.
What’s more, the drupacube will be laid out so that each of print segments can be individually celebrated. While, during the day, new production technology for catalogues is explored, a party for those in charge of catalogues can be staged in the evening and even go on into the early hours. This feature of the event concept can only be realised off the fairgrounds. In providing not only information but also stylish entertainment, the drupacube ties in perfectly with the city of Düsseldorf and its innovative Media Harbour on the Rhine.
The latest updates on the drupacube and its programme can be found at: www.drupacube.com.