Manuel Matar

March, 2008—As processing direct mail becomes increasingly high-tech and complex in terms of design, printing, converting, logistics and shipping, Manuel Mataré, drupa’s project manager, explains why a visit to the world’s largest print media trade fair is so important for direct marketing professionals! Why is drupa 2008 so important for direct mail companies? Manuel Mataré: Direct mail activities serve a billion-dollar industry that is more technology-driven than any other printing segment. In the past, technical innovations were developed using dialog marketing concepts. But this situation forced lettershops and mail houses to constantly offer highly innovative solutions and cutting-edge technologies. Fortunately, drupa

DÜSSELDORF, GERMANY—01/23/08—“Marketing managers and publishing executives have little interest in which technology was used to produce a printed product. For them, what matters is the new communicative or commercial benefit that can be attained with the technology. And this is precisely the information that we’re offering at the drupacube,” explained Ralph Scholz who is responsible for the drupacube. Set to premiere at the upcoming print media fair, the drupacube will serve as an infotainment center for print buyers. During the day, the cube-shaped construction in the Congress Center South parking of the Düsseldorf fairgrounds will be the site of workshops and symposia, while from

DÜSSELDORF, GERMANY—January 22, 2008—Visitors to drupa 2008, print media trade fair, can look forward to a first-class ancillary program. Seminars, workshops, talks, individual tours of the trade fair as well as special presentations such as the “drupa innovation parc presented by HP” and “drupacube” add up to unparalleled knowledge transfer for international experts. “The ancillary programme is a key building block in the overall drupa concept and the ideal complement to the exhibitors’ technology offerings,” said drupa Project Director Manuel Mataré. The program’s individual building blocks are modular, allowing them to be freely combined according to visitors’ interests. “Our priority is achieving a target-group-specific

DÜSSELDORF, GERMANY—12/07/07—An important basis of the overall drupa 2008 concept is the extensive ancillary program, including the Compass Sessions, Highlights Tours, drupa innovation parc powered by HP and industry forum. “This modular system gives our visitors the opportunity to put together a personalized package and thus get the most out of the expertise on offer,” commented Manuel Mataré, drupa 2008 Project Director. drupa, print media trade fair, will be held from May 29 – June 11, 2008 in Düsseldorf, Germany. The Compass Sessions will be two-hour intensive workshops staged daily from 9:00 am – 11:00 am in the Congress Center East at the Düsseldorf

DÜSSELDORF, GERMANY—11/30/07—With the drupacube, drupa 2008 will for the first time provide a special event aimed at the print buyer target group. As will be the case in the 19 halls, here too the spotlight will be on printed products – with one key difference. At the event inside the pavilion set up on the Rhine, the focus will be squarely on marketing-driven applications for printed products. The technology that makes this possible will play a subsidiary role. This shift in perspective offers one unbeatable advantage: Heads of marketing and publishing directors, production managers, account executives and creative directors will be able to take

August, 2007—Following the successful debut of the drupa innovation parc presented by HP (dip) at drupa 2004, Messe Düsseldorf has significantly expanded the showcase and concept. In 2004, some 8,600 square feet were set aside for “dip” but at drupa 2008, 160 exhibitors in eight different sections on over 35,500 square feet of exhibition space in Hall 7 will make “dip” the world’s largest micro-platform for innovative young companies supplying the print and media industry with digital solutions. “Innovations call for a special presentation platform at drupa – and that’s true no matter how big or small an exhibitor is,” explained Manuel Mataré, drupa

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