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Perhaps you may even end up partnering with one of your customers, deepening and strengthening the relationship to the advantage of both. One firm should take the lead with the account, but both should work collaboratively on projects to leverage the combined core competencies. For example, the design firm needs to understand your production capabilities and limitations to ensure manufacturability. You, in turn, should understand where the design firm really shines in order to bring them in to deals that have the most likelihood of succeeding. This will deliver efficiencies and economies of scale for both of you.
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