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Now, for the partnering…
In my year-end cleaning frenzy, I came across a book I have had for some time. In fact, it was published in 1995, but still contains some great advice that is as relevant today as it was then. “Getting Partnering Right: How Market Leaders are Creating Long-Term Competitive Advantage” was written by Neil Rackham of SPIN sales training fame, along with Lawrence Friedman and Richard Ruff. It’s available on Amazon, if you want to read the whole thing.
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