The Global Recession’s Impact on Print
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The promise of inkjet, digital
Drilling down through the data, a few trends begin to emerge. Inkjet is big. So is digital (also called “electrophotographic”). These print processes are so big, in fact, that they are expected to enjoy a near doubling of their market share between 2008 and 2014. While it’s true that their market share is still minimal compared to the more traditional print processes, inkjet and electrophotographic are showing their great potential for the future. (Sheetfed printing is the only other print process expected to increase its market share between 2008 and 2014.)
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