The Global Recession’s Impact on Print
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The promise of inkjet and electrophotographic becomes even more apparent when considering the global machinery market. In 2008, the global machinery market tells a fairly standard tale: Sheetfed presses claim a $5.6 billion market, greater than any other equipment category. By 2014, however, the sheetfed press market will have contracted by over 8%, to $5.1 billion—while inkjet sales will have shot up from $1.9 billion in 2008 to $4.8 billion in 2014, almost the same as sheetfed. (See pie chart, “Global Machinery Market, 2008 – 2014.”) The forecasted growth for inkjet, by the way, is 160%.
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