The Global Recession’s Impact on Print
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While this may portend greater business challenges than first anticipated, our research also tells us that opportunities for growth and profit are available. We just need to know where to look.
The U.S. will retain its position as the world’s largest graphic communications market over the next four or five years. That’s welcome news, but it’s important to note that the U.S. print market will hold onto its No. 1 spot despite a 3% contraction between now and 2014. The U.S. printing industry was at $186 billion in 2009; it is expected to shrink to $180 billion by 2014.
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