The Global Recession’s Impact on Print
Package printing, postpress stand out
Finally, for those wondering which print products and company types we can expect to see more of in the future: How about package printing? Package printing, a $203 billion market in 2008, is forecast to grow by 21% to $246.4 billion in 2014.
Demographics play an important role in this area. A growing middle class, particularly in such population-heavy developing countries as China and India, has led to millions more people in the world buying packaged goods. At the same time, a rising number of consumer households—not to mention time-poor consumers—in developed nations has created a demand for single-portion packs and other convenience-oriented formats.
Also predicted to experience marked growth (23%) in coming years is the outdoor point-of-purchase (PoP) and signage sector. (The growth of this sector, in fact, may be a contributing factor in the rise of inkjet technologies between 2008 and 2014.) At about $9 billion in 2014, it’s true that this category is well behind the traditional print categories of magazines ($69.0 billion in 2014), newspapers ($45.0 billion), books ($34.9 billion), catalogs ($33.4 billion), and brochures and pamphlets ($33.1 billion). But it’s also true that all of these “traditional” categories will undergo a decline between 2008 and 2014.
Given all these trends, it’s no surprise that package printers are expected to increase their share of the market between 2008 and 2014 by nearly 20%. Revenues from package printers will account for about $227.8 billion of the total $725 billion global graphic communications market.
Companies specializing in postpress will also fare well in the 2008 — 2014 time period. This category is forecast to grow by 12%, to $16.8 billion in 2014. Because of the growing savviness of the typical consumer and the multiple end-uses often required for products, more print clients are requiring special finishing. Those who can deliver on that, then, will profit.