The Global Recession’s Impact on Print
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Also predicted to experience marked growth (23%) in coming years is the outdoor point-of-purchase (PoP) and signage sector. (The growth of this sector, in fact, may be a contributing factor in the rise of inkjet technologies between 2008 and 2014.) At about $9 billion in 2014, it’s true that this category is well behind the traditional print categories of magazines ($69.0 billion in 2014), newspapers ($45.0 billion), books ($34.9 billion), catalogs ($33.4 billion), and brochures and pamphlets ($33.1 billion). But it’s also true that all of these “traditional” categories will undergo a decline between 2008 and 2014.
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