2005 Direct Mail Market Outlook -- Mailers Bullish on '05
"The USPS and smaller businesses may feel an impact once the postal rate increase takes effect in 2006. Smaller companies may have a hard time managing this challenge; however, Banta will be able to leverage its breadth and depth of services and the volume of its business to continue benefiting the customer."
Gordon Grote, president of Moore Wallace Response Marketing Services, an RR Donnelley company: "Postal reform is not a road-block issue per se, as we've lived with the same rules since 1972 and can continue to adapt. Fortunately, postal reform will come, as the Direct Marketing Association and other associations push for it. We are also pleased to have the opportunity to meet with USPS and members of government occasionally to impress on them why all direct mail users want USPS reforms. The organization needs to respond to current market forces more quickly, and we are happy that we can speak on behalf of our clients in an effective way."