2005 Direct Mail Market Outlook -- Mailers Bullish on '05

"In both segments, the success of our clients' direct mail programs is driven by complex personalization models. IWCO Direct has made, and continues to make, significant investments to support enhanced personalization in both capability and capacity," Andersen remarks.

"In addition, our vertical solution provides the speed to market that these segments require and our postal strategy delivers the savings that allow them to mail more and to mail more frequently."