DEPENDING ON your point of view, the news out of San Francisco is either devastating or a continued call to arms in the battle against Do Not Mail proponents and their efforts at passing legislation at the state and federal levels.
Chanhassen, MN
IWCO Direct, a leading provider of integrated direct mail production services and marketing solutions, announces the expansion of its variable digital production capabilities with the addition of a Xerox iGen3 digital color press.
ASKING WHAT kind of impact that a recessional economy has on direct mail campaigns is like asking how many beach-goers will be turned away by an approaching hurricane. Sure, there are those who will want to brave it, but most people prefer to take a wait-and-see approach somewhere safe.
With a dramatic decline in mail volume reducing the need for the facility’s core of acquisition mail, IWCO Direct announced that it was closing its Elm City, NC, facility, leaving 380 workers without jobs.
IF THIS magazine chose to hand out an award for the biggest newsmaker of the year, the 2008 honor would go to Quebecor World (QW), hands down. One might contend that the attention, while merited, is not the type of exposure a company would want: Financing issues, trying to sell an unprofitable venture and muddling through with bankruptcy in two countries. But Quebecor World is a printer for our economic times, the No. 2 in North America at a time when market leaders (Circuit City, AIG, Lehman Bros.) have come crashing down.
CHANHASSEN, MN—With a dramatic decline in mail volume reducing the need for the facility's core of acquisition mail, IWCO Direct announced it was closing its Elm City, NC, facility, leaving 380 workers without jobs.
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