Latest Target Report Analysis: Printing Industry M&A Activity Is Rollin' Rollin' Rollin'

Commercial printers have struggled to redefine themselves as more than just another print shop hungrily hoping to successfully bid on and win their next order. Many have migrated into the middle ground between being a printer or an advertising agency, finding themselves in the loosely defined territory of "marketing service providers," also known as MSPs. The trail on the way to being a true MSP is littered with companies that have failed to execute, only having succeeded in re-branding themselves with a new name, but failing to develop real differentiation or a well-defined and defensible position in the market.