Solving the Integrated Marketing Mess

What do a public relations firm in Boston, a digital Relevant Products/Services shop in Minneapolis, and an ad agency in Albuquerque have in common? A small client in St. Louis. At first glance, relying on three businesses for specialized marketing services might seem odd, but it's not.

More and more businesses are relying on multiple firms for their marketing needs in this digital age, particularly smaller companies that want a sophisticated plan but don't have the big bucks to hire a huge agency. They may have to look beyond their immediate geography to get their unique needs met...