I had a professor at the University of Alabama named Dr. John Bickley. Dr. B was a truly extraordinary teacher, one who stays with you for years after you have left his class—not just for the in-class lessons he taught us, but for the lifelong lessons as well. For example...
Dr. B had the habit of rating his customer experiences long before it became in vogue to send out customer satisfaction surveys after each bloody phone call. He was a frequent flier and would regularly drop a note in the mail to United Airlines to tell the company what he thought of his most recent flight. It was nothing special, just a lined index card with a few thoughts jotted down on it.
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Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.