Corporations should realize that digital is not welcomed by many customers. Print and paper have key benefits.
Two Sides to Sustainability
Understanding your carbon footprint can decrease your consumption of energy and materials, reducing your carbon emissions.
While we continue to be bombarded by advertising online, it is clear that print ads are most effective and deliver results. According to the latest Toluna consumer survey commissioned by Two Sides, “Print and Paper in a Digital World,” Americans are not very responsive to online advertising.
The recent Toluna consumer survey, “Print and Paper in a Digital World,” commissioned by Two Sides, reveals some interesting consumer trends. The survey showed that 62% of U.S. consumers between the ages of 18 to 55+ preferred to read books in print versus electronic devices, including 63% of the youngest age group (18- to 24-year-olds).
In recent years, there has been an explosion of data breaches in the financial, business and health care sectors. This has made people everywhere sit up and take notice about where and how their important personal data is stored.
Not only does the story of the Defrees family show how several generations of the Defrees have dedicated their lives to caring for a beautiful piece of land, it also reiterates key facts about the sustainable features of print and paper products.