When I walk into a coffee shop, I check the napkins for environmental claims. Today, I saw this claim at an Orlando Starbucks.
Two Sides to Sustainability
In case you are not up to speed on the latest iPhone apps — here is one that really piqued my interest! It’s called "Recently" and it automatically creates a high-quality printed magazine with the most recent photos taken with an iPhone ... and mails it to you! In today's blog, I feature an interview with Scott Valins, young entrepreneur and founder of "Recently."
Results from a recent U.S. consumer survey suggest that the majority of Americans agree that print and paper can be a sustainable way to communicate when produced and used responsibly. In fact, it seems many people distrust and are not swayed by corporate green claims used to promote online services over paper. Here are my five favorite results from the June 2016 Toluna survey.
A recent Creditcards.com survey revealed that 54% of American adults receive credit card or checking account statements by mail.
Last week, USA Today published a column entitled "Paper may be bad for trees, but it is good for people," by Tal Gross, an assistant professor at Columbia University. Here at Two Sides we could not agree more with the findings and statements related to the benefits of paper for education and learning.
As many of you know, Two Sides has been working with several Fortune 500 companies in North America to encourage best practices for environmental marketing related to paper. Our ongoing campaign has been successful, with 33 companies out of 60 removing their claims—a 60 percent success rate to date. But our target is 80 percent and we continue to add new companies to our list regularly.