In 2017, Two Sides North America is redoubling its commitment to holding companies to accurate and verifiable claims regarding the environmental footprint or “greenness” of paper-based versus electronic communications. As you know, we’ve already had tremendous success by working with leading Fortune 100 corporations to remove or change misleading anti-paper marketing messages, and avoid greenwashing consumers. As part of our renewed commitment we’re going to start highlighting the “Top Five Greenwashers” in this blog space.
Two Sides to Sustainability
Establishing the exact amount of the CO2 produced by sending an email includes many variables: the energy it takes to move the email across the Internet, process it, view it, store it, reread it and, after some time, delete it. One email may indeed produce an insignificant amount of CO2 but when all those tiny footprints are measured at a global scale, the footprint becomes astonishing in size.
If we are to manage our forests wisely for the benefit of current and future generations, we need to understand the situation of the world’s forests and ongoing trends.
A multi-country survey on "The Attractiveness and Sustainability of Print and Paper" was conducted in June 2016 by global polling firm Toluna Inc. and showed some positive results on how people perceive and use print and paper. In general, there was a preference for print on paper across all age groups, likely indicating a more fundamental and more human way that people react to the physicality of print on paper.
Choose collaborative ENGOs (environmental non-governmental organizations) versus getting bullied into difficult situations.
Back in 2014, Microsoft struck a deal to supply the NFL with Surface tablets as a coaching tool. I am sure it has many benefits …