Smart Marketing Insights

John Foley Jr. is the CEO of interlinkONE and Grow Socially. John and his team help printers get on a strong path to marketing success. Their approach includes software solutions, consulting, Website development, marketing audits, and strategic marketing plans. interlinkONE’s software solutions for the print industry include their marketing automation platform, MAX, and ilinkONE V8. Learn more about MAX: Marketing Automation. Executed. by visiting MarketWithMAX.com, John at JohnFoleyJr.com, and his companies at interlinkONE.com and GrowSocially.com.

The easier and more convenient you make it for your customers to communicate with you, the better for your company. That's where NFC (Near Field Communication) technology can help you.

Marketing online is much more than opening a Website or starting a social media account. While it is true that these things can help you reach your audience, there’s an art to bringing in new visitors. It takes time to build a presence. Check out the following tips that will help you get the most out of your online marketing efforts.

An effective Website not only sends your customers a message about your business and brand, it can also boost your sales. So what do customers want from your Website and how can you make sure you provide it? Start with these five key areas.

Your customers are waiting for you to solve their problems. Show them clearly how you can do that and you'll craft a marketing message that really works, boosting your sales and your reputation.

If you want to be successful and keep your marketing and services relevant, mobile matters. Mobile has completely integrated itself into our everyday lives, and is now the bridge we can call "opportunity" between customers and businesses.

Creating content takes time and effort. Think of it as one of your best tools—it will work better with regular maintenance and polishing—so don’t let it rust. Content that’s in good condition will do a better job of connecting you to your audience and growing your business.

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