John Foley Jr.

Your product might be physical, but your marketing still needs to have digital elements. When buyers look for a print provider, they do

Digital and print marketing can be used to reach customers in different but effective ways. Print and digital play very well together.

Let’s look at five quick campaigns that your print business can execute in one hour or less to help you generate more sales leads.

Building a successful multi-channel marketing campaign is a bit like making a cake. For the recipe to be a success, you need to add all of the right ingredients. In order to help you do so, let’s take a look at some dos and don'ts for executing multi-channel campaigns that will keep your clients and their customers happy.

Content marketing allows you to educate and engage with your audience in a way that builds trust and develops relationships.

Despite what its name suggests, there is actually no loss of control with automated marketing.

The more Twitter followers you have, the louder a voice you have. Here are some tips for creating an appealing Twitter account.

Making content that is appealing and worthy is difficult, especially when creating a visual piece with several parts involved.

We all know (or should know!) by now that spending time and energy on content marketing is a good idea, but, sometimes we lose our way and become less effective. When developing content there are places to avoid and other areas you want to keep in mind. Here are eight basic "dos and don'ts" for content marketing.

The right marketing campaign takes planning; but, what if there was a way to save time developing successful marketing campaigns?

By following these steps, you will be able to prioritize each aspect of your marketing plan and find out what works for your business.

Big data is information that is gathered in large volumes about a business’ sales, products or customers.

By working out what you want to measure, you can make the most of your metrics and treat them as valuable feedback.

Marketing correctly has the opportunity to bring you back some vital information about your customers and their behavior.

You can’t get a customer to buy from you by giving them all the information in one sitting. That’s where marketing automation comes in.