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Kelly Mallozzi

Success.In.Print

By Kelly Mallozzi

About Kelly

Now working as a consultant, Kelly sold digital printing for 15 years so she understands the challenges, frustrations and pitfalls of building a successful sales practice. Her mission is to help printers of all sizes sell more stuff. Kelly's areas of focus include client recovery, retention and acquisition, and marketing communications projects.
 
Kelly graduated from the University of Michigan with a degree in Political Science and, among other notable accomplishments, co-founded the Windy City Rollers, a professional women's roller derby league.

 

Make ’Em Laugh – Part I

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Have I told you lately that I LOVE fan mail? I guess I use that term loosely, but anytime I get an email or phone call after my blog goes up on Wednesdays, it just makes me feel good. So for all of you who have written or called, THANKS!

Last week, I got an email from a marketing guy (John K.) at a wholesale printer in the great state of Texas. In response to my blog about how important passion is to your selling life, he sent me a copy of this video.



I giggled so much and was so intrigued, I had to give him a call to learn more. So here is a synopsis of what the heck you just saw, why the company did it, and all that good stuff.

The company is called Wes-Tex Printing in Brownwood, TX. It sells exclusively “to the trade.”

The video was an internal motivational video, meant to be funny, promoting the launch of their new internal newsletter. Management wanted to use the video and the newsletter to motivate its 60 employees.

John brainstormed and came up with at least five other ideas, but he and the marketing team (there are three people including himself and a graphic designer on the team) felt that this was the best one and was a timely and funny tie-in to the Olympics.

It took four hours to produce and cost $20 for the accessories, which John dyed himself.

The video currently has 171 views on YouTube and the company has gotten several bits of positive feedback from customers after it posted the video to the firm’s Facebook page.

Wes-Tex definitely plans to do more promotional projects like this in the future.

John, the marketing coordinator that I spoke to, explained, “We are not trying to put all our eggs in one basket. We want to try lots of different methods to reach our employees, customers and prospects.”

Amen, sir. Amen.

I’ve said it before and I’ll say it again. When deciding to undertake a project of any kind to promote your business, ask yourself, “What have I got to lose?” Sure, you might look a little silly. (That was John himself in the video, by the way.) But if you can make someone laugh, they’ll remember you. And in a good way.
 

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