The Global Recession’s Impact on Print
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The global recession did a number on our industry, the effects of which we are only just beginning to see. Research conducted in 2006 for NPES’ sister organization, PRIMIR (Print Industries Market Information and Research organization), had originally forecast an 18% increase for the global graphic communications industry, from $610 billion in 2006 to $721 billion in 2011. Post-recession, PRIMIR’s updated data shows that the world print market is expected to grow by only half as much, 8%, between 2006 and 2011. According to the research, the global graphic communications industry will reach $725 billion by 2014—a full three years later than our forecasts had originally predicted.
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