July isn't just the half-way point of the summer, it's also when the latest postage rate increases went into effect. Across the board, rates for most types of mail went up around four cents per piece, which adds up when you start talking about hundreds - or thousands - or pieces. As printers, there are things you can do to help your customers mitigate at least some of that, and ensure what is still  mailed is highly relevant and effective. Paul Bobnak and I detail just a few of those strategies in this week's video.